About SINCERE

Less Sugar. More Flavor. Fresh Daily.

Bandung’s go-to dessert house since 2019 — premium, desserts made fresh every day. Slices, whole cakes, and fully personalized custom cakes, ready in-store and online.

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About SINCERE

Made for Every Moment, Since 2019

SINCERE is a halal‑certified brand under PT Sinar Cerah Rekah, specializing in less‑sugar, premium cake‑based desserts. Freshly served every day, our slice cakes, whole cakes, and gift packages are available in‑store and online. Starting in Bandung, we’ve grown to multiple locations and introduced sister brands — Noona for custom cakes and Otti for bakery — while continually innovating authentic, creative flavors that delight.

2094+

Total Customers

8+

Outlets

99%

Customer Satisfaction

Why SINCERE

Desserts that fit your taste and day

Ready Everyday

Slices & whole cakes available daily — online or walk‑in.

Various Flavours

Sweet, fruity, creamy, milky, or bittersweet — your pick.

Accessible Locations

Multiple locations — easy pickup or dine‑in.

Quality

We Serve Exceptional Quality for You

From elegant wedding cakes and fun birthday designs to everyday treats that brighten your day occasion or simply craving something sweet our cakes are crafted to delight

Premium Ingredients

Crafted with carefully selected, high‑quality ingredients.

Fresh Daily

Made fresh every day for just‑right sweetness and taste.

Halal Certified

Certified halal for peace of mind.

What Our Customers Say

Why Dessert Lovers Choose SINCERE

Less sugar, fresh daily, premium ingredients — here’s what they’re saying.

"The cake and mille crepes are delicious, just the right amount of sweetness. The drinks are also delicious, you have to try the Glup Berry Much, it's really delicious! 🫶"

Della P.

"It's a really nice place to hang out. The cakes are all delicious, even for me who doesn't like sweets too much, the sweetness is just right. The staff are also very friendly."

Novian J.

"Must visit! Aesthetic dessert cafe with Korean concept✨ calming & comfy place to enjoy ur fav dessert, there's so much option for mille crepes, mini cakes - whole cake. I've tried the matcha mille crepes, for the taste, I love it! not too sweet with a soft textures and it's sooo tempting🥹 "